The only thing that doesn’t change is change itself. But not always! Our formula, our packaging, and even our logo have changed in time… On top of groceries we have added supermarkets, pharmacies to reach you. But some things didn’t change. Like our love & passion for our brand… Since 1957, it stayed the same. Yes, our reach has become greater. We reached to people in more than 50 countries. But our goal to deliver perfection to men never changed. The mentality of consumption changed. Life became faster. But our approach towards our consumers never changed. We promised them to provide the best shaving experience. And we work wholeheartedly to deliver every promise we made. Our honesty and passion for producing the best remained the same. We kept up with the time. Our advertisements and mottos are replaced with newer ones. But our objective of being the best shaving partner of men never changed. And never will.